Tableware that doesn’t take itself too seriously.
Look – they’re just paper plates, right? In re-developing the brand tone for Chinet, I made sure it felt human, relatable and, most of all, realistic. Because let’s not kid ourselves, no one’s on their way over to check out your new plastic forks. They’re coming to be together. And Chinet is there to help make each gathering that much more enjoyable for hosts and guests alike.
Here’s To Us.
Filmed the week before the world shut down, this spot wasn’t able to see the light of day for over a year. Because when standing 6 feet apart becomes the new norm, something about a campaign all about getting together seems… wrong? Figures. Though the launch date pushed and pushed… and pushed, once we were able to hold our loved ones again, this hit screens with an entirely new meaning.
P.S. Ping me if you want to see the fun :15s that came out of this.
Hanging by the* thread.
Amid a truly divisive year, it seemed we all needed a little dose of humanity. An uplifting message of unity and shared values that reminds us that no matter the color of our skin, the cultures we belong to or the beliefs we hold, there’s at least one thread that connects us all: sharing a meal with the ones we love. And, coming from a tableware brand that prides itself on bringing people together, it just felt right.
It’s all about us.
Isolation is well… isolating. Thanks to a worldwide pandemic, it’s more apparent now than ever before how important it is to make time for quality time with our friends, family and loved ones.
Third-page inserts. Full-on celebrations.
Working in tandem with advertorial content in select housekeeping and entertainment mags, these print ads made Chinet products the heroes to help pull off pretty much any occasion.